makeup just got prettier.

smashbox joins the palette of makeup brands like cargo and nvey by way of becoming more aware of our paling environment.

not only are the makeup formulas environmentally friendly but their packaging is entirely biodegradable or recyclable.

the best part about their new line is with each purchase of any green room product, a moringa tree will be planted. hooray! more trees is always better.

read the clip from smashbox's page announcing their green room below:

"Turn over a new leaf with the GREEN ROOM SPRING 2008 COLOR COLLECTION from smashbox cosmetics. With the purchase of every GREEN ROOM product, a Moringa tree will be planted in a developing country by Trees for the Future. The Moringa or “Miracle Tree” is a powerhouse of nutritional value and provides a self-renewing food source for people in need. More trees also mean less soil erosion and cleaner air and water for a greener future. All GREEN ROOM packaging is biodegradable or recyclable and all products are made with environmentally-friendly formulas so it’s beauty you can feel good about!"

the green room collection is made up of the following 8 pieces:
hybrid 2 in 1 luminizing primer
2 different shaded bronzers
ldl lip gloss
2 eyeshadow quads
3 hybrid 2 in 1 colour and shine lip glosses

on another note, smashbox cosmetics is animal friendly. in 2005 peta gave them a proggy award for renouncing animal testing. urban decay is also recognized by peta as an animal-friendly cosmetic company. (they're vegan too!)

i've always been a fan of smashbox cosmetics--their president budd taylor is the bomb!--and urban decay. now i love them even more! way to go and thanks!

other natural and organic beauty:
bare escentuals
boscia
care by stella mccartney
carol's daughter
caudalie
decleor
juice beauty
korres
l'occitane
lavanila
ojon
ole henriksen
phyto
ren
rene furterer
skyn iceland